Anúncios em streaming se popularizam e já alcançam mais de 80% do público

De acordo com um levantamento da Magnite, no Brasil, 74% dos espectadores com televisões conectadas à Internet assistem a streamings com publicidade.

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O estudo da companhia de tecnologia de publicidade online considerou os conteúdos de TV por Internet transmitidos por qualquer aparelho.

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Os dados são de um relatório chamado “A ascensão do streaming com publicidade: uma visão detalhada de como os anúncios estão alavancando a TV por streaming no Brasil”.

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Segundo a pesquisa, 81% dos entrevistados assistem a conteúdos que contém anúncios.

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Esse indicador foi superior aos 62% que afirmaram assistir a plataformas sem publicidade. Entre os participantes que não consomem os anúncios, 44% declararam que provavelmente cancelariam ou reduziriam a assinatura de TV paga.

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Enquanto isso, 70% afirmaram que assinariam um novo serviço de streaming gratuito ou de menor custo, mas com anúncios. 45%, ainda, assumiram que estariam dispostos a ver publicidade para pagar um valor mensal menor para consumir conteúdo.

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Acesse o link abaixo e confira os meios eficazes de vendas.

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