Netflix que se cuide! Streaming gratuito com 8 milhões de usuários chega ao Brasil

Runtime, plataforma de streaming gratuito, fechou uma parceria com a Record News para transmitir o sinal da emissora aos telespectadores e consumidores da empresa no Brasil.

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O objetivo é fortalecer ainda mais a marca em solo brasileiro. Entenda mais!

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Segundo o CEO da plataforma, Arman Oner, o objetivo é deixar de ser um streaming apenas de séries e filmes e agora transmitir também notícias em tempo real — como já é feito pela empresa, por exemplo, no México. Veja o que disse o CEO da Runtime, Arman Oner:

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A Runtime conta com um público estimado em oito milhões de usuários atualmente, e aproximadamente 40% dos consumidores vem do Brasil, o que mostra a força do país em relação à audiência da empresa.

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Em suma, a companhia crê em um modelo distinto do que outras empresas do ramo fazem atualmente, como Amazon e Netflix.

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Visto que o acesso da plataforma de streaming é gratuito, a forma de monetização da empresa é feita por meio de anúncios durante a programação. Eles são feitos para entrar no player em momentos isolados, sendo 8 minutos de publicidade a cada 1 hora assistida.

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Executivo promete agressividade em outras frentes do negócio. Confira a matéria completa no link abaixo.

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