Marketplace da GM será lançada no Brasil

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A GM vai lançar seu marketplace no Brasil no dia 1° de junho deste ano.

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O projeto irá reunir todos os carros do inventário da empresa disponível nas concessionárias próximas do cliente para tornar a compra dos veículos mais fácil, confortável e prática.

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O diretor de marketing da GM, Bruno Campos, anunciou a novidade em um evento da Meio & Mensagem, que ocorreu entre 2 e 3 de maio.

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De acordo com o apontou Bruno Campos, os preços das ofertas no marketplace da GM serão os valores das concessionárias e o cliente pode iniciar e encerrar a compra no online ou iniciar a compra no virtual e finalizar na loja a partir de um QR code gerado.

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Segundo o executivo, a proposta foi criada a partir de pesquisas que apontavam que, embora a maioria dos clientes não adquiriram veículos online, a maior parte utilizava canais digitais para ajudar no processo de aquisição.

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O marketplace fica disponível no início de junho, mais precisamente no primeiro dia do mês. Porém, a aquisição será possível apenas a partir de 1° de setembro. Arraste para cima e veja a matéria completa.

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