Santander se posiciona e não vai renovar patrocínio de LaLiga; entenda

O banco Santander anunciou nesta terça-feira (23) que não renovará seu patrocínio para a próxima temporada de LaLiga, a principal liga de futebol profissional da Espanha.

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A decisão veio em resposta ao recente episódio de racismo ocorrido contra o jogador do Real Madrid, Vinícius Junior, no último domingo (21).

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O movimento sindical bancário do Brasil pressionou o banco e comemorou a postura, esperando que outros patrocinadores sigam o exemplo.

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O diretor de marketing do Santander Brasil, Igor Pulga, afirmou que a não renovação do patrocínio foi motivada pela pressão nacional e internacional contra atos de racismo e pela falta de medidas concretas de LaLiga para combater a discriminação por parte de torcedores espanhóis.

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A coordenadora da Comissão Executiva dos Empregados do Santander e diretora executiva do Sindicato dos Bancários de São Paulo, Osasco e Região, Lucimara Malaquias, enfatizou a importância da postura do banco incentivar outros patrocinadores a reavaliarem seus apoios à LaLiga.

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Para a coordenadora, é fundamental exercer pressão e atingir as fontes de financiamento de instituições que se omitem ou permitem o racismo.

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Movimento sindical exige do Santander ações contínuas contra discriminação. Confira mais no link abaixo.

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