WhatsApp anuncia novos preços para enviar mensagens

O WhatsApp anunciou novos preços para enviar mensagens a partir desta quinta-feira (1º).

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As cobranças ocorrem no WhatsApp Business API para o envio de mensagem em larga escala.

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Normalmente, o serviço atende empresas que possuem um alto número de clientes e precisam enviar mensagens de marketing ou pós-venda.

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Assim, a partir de agora, o serviço ficará mais caro para esses usuários. No entanto, o WhatsApp anunciou também a redução no valor pago por outro serviço. Confira quais foram as alterações.

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Os novos valores do WhatsApp Business API passaram a valer já a partir desta quinta-feira (1º). Assim, as empresas usuárias do aplicativo precisaram pagar:

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1. US$ 0,06 para mensagem de marketing; 2. US$ 0,03 para mensagem de pós-venda; 3. US$ 0,03 para mensagem de autenticação; 4. US$ 0,03 para mensagem de atendimento.

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Desse modo, a mensagem de marketing sofreu um aumento de US$ 0,01, enquanto as mensagens do pós-venda e autenticação caíram US$ 0,02 e os envios de atendimento se mantiveram no mesmo valor.

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