WhatsApp irá receber melhorias para sua empresa

WhatsApp receberá melhorias para empresas

A Meta anunciou novidades para o WhatsApp na América Latina. A empresa passa a ter, agora, a liderança de Guilherme Horn.

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Com a chegada do executivo, o aplicativo mensageiro deve focar no desenvolvimento de melhorias que beneficiem pequenas e médias empresas.

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Horn esteve, desde março de 2022, à frente das operações do WhatsApp no Brasil. O anúncio foi feito na última terça-feira (17) pela Meta.

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O novo líder acumula em seu currículo mais de 30 anos de experiência como executivo e empresário, tendo fundado duas casas de investimentos, a Ágora e a Órama.

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Durante o tempo em que esteve na liderança do WhatsApp no Brasil, Guilherme Horn buscou expandir a funcionalidade do aplicativo com foco em empresas.

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“Horn tem trabalhado para estabelecer e promover a estratégia de negócios do WhatsApp no Brasil, por meio de parcerias estratégicas e iniciativas para ajudar empresas de todos os tamanhos a se beneficiarem do aplicativo como canal para atrair novos clientes”, destacou a Meta em comunicado.

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O anúncio ressalta ainda a expansão da atuação de Guilherme Horn no apoio às pequenas e médias empresas, agora com maior alcance. Veja a matéria completa no link abaixo.

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